Thoroughly researched by an expert in the field of media studies, this examination explores the complex relationship that kids have with popular culture—including television, movies, the internet, books, magazines, celebrities, toys, and fashion. Fearlessly questioning the involvement of corporations that target kids and promote sexuality, this analysis evaluates the effects of media saturation on children and families. This timely guide is an essential resource that offers practical advice on how to engage in popular culture with children and how to understand their relationship with media and new technology.