William Stuart Baring-Gould (1913–1967) was a noted Sherlock Holmes scholar, best known as the author of the influential 1962 fictional biography, Sherlock Holmes of Baker Street: A life of the world's first consulting detective.

He was creative director of Time magazine's circulation and corporate education departments from 1937 until his death. His paternal grandfather was Reverend Sabine Baring-Gould.